Partnering with a major client like SAL meant consistently delivering diverse events across multiple, geographically dispersed locations throughout Saudi Arabia, often simultaneously or with tight scheduling requirements. From coordinating nationwide employee celebrations like World Pizza Day and Saudi Founding Day across four cities to managing high-profile Ramadan Suhoor events for both employees and stakeholders in key hubs like Jeddah, Riyadh, and Dammam, the challenge lay in providing scalable, tailored, and seamlessly executed experiences for varied audiences and objectives.

Each project demanded precise logistical coordination, adaptation to different venues, and the incorporation of unique elements while maintaining consistent quality and engaging participants across the Kingdom.

Our comprehensive event management expertise enabled us to provide SAL with unified and effective solutions for their multi-city event needs. We developed streamlined logistical frameworks to manage simultaneous activations across Jeddah, Riyadh, Dammam, and Madinah for employee engagement events like World Pizza Day (featuring innovative skater delivery) and Saudi Founding Day (with coordinated cultural performances and traditional catering).

For the Ramadan Suhoor events, we provided flexible scheduling and bespoke experiences, including a custom raffle draw for employees and premium hospitality services (valet, catering, shisha, gifts, decor) for stakeholders at a prestigious Riyadh resort. By consistently delivering tailored, high-quality execution regardless of location or event type, we successfully supported SAL's employee engagement and stakeholder relations objectives across the Kingdom.