During the height of COVID-19, our goal was to elevate SAL's critical role in global logistics and its CEO, Omar Hariri. The challenge was to secure an exclusive, high-impact platform, cutting through pandemic noise to showcase their pivotal efforts in vaccine preparedness and vital cargo distribution.

We successfully pitched SAL's compelling story of crisis leadership and strategic readiness, securing an exclusive cover interview with Omar Hariri for the December 2020 issue of Air Cargo Update. This prominent feature highlighted their essential contributions and established SAL as a key industry leader amidst the global crisis.